Designing your product for a customer is hard. How do you ask questions without “selling”? How do you get the information you need to build the right product for the right price without biasing the sample? How do you ensure quality actionable results? How do you set up the experiment so that you’ve got the optimum product before you take it to market?
How do you ensure that customers will accept and use the product properly?
InnoVentures U: March 2016
They Said What? User Acceptance Done Right
Thursday, March 17, 2016, Noon to 1:30 pm,
Cummings Center Conference Room 221-E
Asking the right questions means that you will be surprised by answers now – before you’ve spent time and money – as opposed to surprised later by non-adoption and non-compliance!
Goddard Engineering uses basic research principles to guide their customer design and human factors engineering. They’ve adopted a strong research protocol and methodology. They are willing to share their knowledgewith the NSIV Community.