As a part of our collaboration with other entrepreneurial groups we are blending the July InnoVentures U with CleanTech Open’s summer workshop series. This special InnoVentures U will be held in Boston during the afternoon hours of July 18th. The session is a Go-To-Market workshop and you and your network are invited! CTO is holding workshops for entrepreneurs all summer and all over the Northeast: please visit their website to see our full list of public educational events.
“Divide and Conquer: Crafting Your Go-To-Market Strategy” will be held at the Seaport District headquarters of Foley Hoag on July 18th, from 2-5pm.
This workshop will cover a more advanced and interactive curriculum than a typical marketing workshop, from market segmentation to competitive intelligence to finding and working with channel partners. We have an excellent speaker lineup, including Matt Shortsleeve at Mercury Solar Systems and Kevin Scannell from Solution Dynamics.