Integrated Marketing & Social Media: What You
Need to Know about Building Your Startup’s
Visibility and Brand
Thursday, June 12, 2014, 8 AM to 10:00 AM
Where: 100 Cummings Center, Beverly — Conference Room 221 E
As you know all too well, building your startup’s brand and visibility (with customers, investors, and potential business partners) can be daunting and overwhelming, especially when funds are tight and resources are scarce.
Take Heart! An integrated marketing approach focused on social media is a great place to start. With well over one billion users worldwide, platforms such as Facebook, Twitter, LinkedIn, Google+ and YouTube are proven marketing tools for brands of all shapes and sizes. Cost efficient, these channels can quickly build Internet presence for your new venture and help you position yourself in front of the right eyes.
In this seminar, KCSA Vice President Paul Sagan will show how a combination of traditional marketing, augmented by Web 2.0 techniques, can build your visibility, and potentially make a difference in your valuation. Find out about:
- Press releases – most go into an editor’s circular file. See how yours can reach thousands while building your website’s SEO and back links.
- Facebook posts – Most reach less than 10% of your followers (Thanks Facebook IPO!) See how you can quadruple your reach while targeting your best prospects.
- Building authority for your company and your experts with Twitter and LinkedIn.
- Google+ Is anyone using it? Find out how “one weird trick” can put you on page one for people searching your industry.
- Email marketing. It’s dead right? Wrong! Sales from email marketing have quadrupled since 2009. See how you can harness this for your startup.
Paul Sagan is Vice President of Investor Relations in the Boston office of KCSA Strategic Communications, one of the nation’s leading independent communications firms. Paul focuses on integrated marketing and corporate communications for publicly traded companies as well as innovative early-stage companies in the life science, biotech and cleantech spaces – New England’s fastest growing business sectors. Paul has extensive experience in IPO and corporate disclosure communications and has held senior communications positions at Thermo Electron Corporation, Allmerica Financial and Camp Dresser & McKee. Paul has provided investor relations counsel for IPOs in the scientific instrumentation, medical device, alternative energy, and environmental services markets, and helped develop the investor and media relations strategies for more than $1 billion in equity and convertible debt offerings.