Thursday June 12th Paul Sagan of KCSA Strategic Communications gave an InnoVentures U presentation on branding for startups and how to build visibility inexpensively.
Sagan said, “Your brand is building itself now whether you like it or not.”
Sagan used many helpful tools such as a “pitch pyramid” in which a company must have multiple ways of defining themselves from an elevator pitch to an investor pitch. He also dispelled anxiety over the difficulty of social media with detailed descriptions on how to use certain platforms in order to create a brand and expand online visibility.
Paul Sagan is a VP of KCSA Strategic Communications where he focuses on integrated marketing and corporate communications for publicly traded companies as well as innovative early-stage companies in the life science, biotech and cleantech spaces. KCSA Strategic Communications is a proud sponsor of North Shore InnoVentures.